What's in a name?

The corporate branding journey always starts with defining the name. Once a company has a clear title and purpose it becomes much easier to create the brand identity to go with it. We offer the full range of naming services ranging from new businesses and products, through to name creation for rebranding or to communicate the vision of a merged business.

Getting the right name is vital in today’s image-conscious world, but having the right slogan to accompany the name is just as important. The word ‘slogan’ actually comes from the Gaelic sluagh-gairm, meaning war-cry. When going into battle, your sluagh-gairm has to be short, simple and extremely compelling; it wouldn’t hurt if it also struck fear into the hearts of the enemy.

Slogans have long since moved from the battlefield to the business world, but these two arenas’ can be equally fierce. The terminology of marketing is immersed in aggressive wording: We pitch battles and then return to the war room to work out our strategy and launch a campaign. Slogans are powerful weapons that help companies deal with their rivals and attract customers.

But what’s the secret to getting it right, and what risks lay in wait for those that get it wrong?

At Aspect7 we think about the universal truths that define your business and look closely at the buying motivations of your customers. We will uncover that single-minded, universal and timeless idea that tells people what you do in a way that inspires. Please take a look at our case studies section to view some recent projects.