Taking a completely new product from concept to marketplace

In July 2008, Aspect7 were approached by UK based Synergo Technology to help launch their new range of isotonic electrolytes for the horse racing industry.

As this was a completely new product, identifying the most appropriate route to market formed the basis of the brand development process and helped to shape the marketing and visual design ideas that followed.

Aspect7 began by updating the Synergo corporate image and went on to develop the product packaging, web site and printed media. The design department also created corporate stationery, promotional leaflets and exhibition displays stands.

By taking into account the needs of the client, the consumer and the marketplace, Aspect7 created a brand that was able to hit the ground running, exceeding all sales targets during its launch period.